NEW YORK, NY — November 6, 2017 — Time Inc.’s PeopleTV, the company’s ad-supported OTT network announced today that it will expand its live content and distribution. The next generation global entertainment network, PeopleTV, will begin streaming select real-time programming on Twitter starting November 20, providing a unique live and social experience for entertainment enthusiasts. Viewers across the globe will have expanded access to PeopleTV content on Twitter enabling highly engaged fans to connect and react in real-time to live programming.
PeopleTV on Twitter will begin with its award winning live daily show “PEOPLE NOW.” Additional content from PeopleTV on Twitter will eventually also include live breaking news, high-profile one-on-one celebrity interviews and marquee live events and specials spanning entertainment and lifestyle and leveraging the company’s premier franchises.
“We are excited to expand PeopleTV’s premium live content and global footprint through this collaboration with Twitter by combining our vast resources, access and authority in entertainment and pop culture with Twitter’s unique live, social streaming video platform. We are thrilled to bring the next generation entertainment network, in real-time, to Twitter’s highly engaged audience,” said Rich Battista, CEO, Time Inc.
“Entertainment is one of the most talked about topics on our platform as pop culture fans turn to Twitter every day to see what’s happening. We are very excited for PeopleTV to bring their editorial reputation and robust programming to Twitter alongside the real time conversation from our audience,” said Anthony Noto, COO, Twitter.
The live streams will be available via @PeopleTV globally on Twitter and connected devices. Each stream will be accompanied by a Twitter timeline, featuring the related real-time conversation. The programming will also include opportunities for advertisers to sponsor and promote across both platforms. Andrew Snyder, Time Inc.’s SVP of Sales commented, “With PeopleTV’s expanded distribution and live programming extensions on Twitter, we are well positioned to help our customers engage high value target audiences with greater contextual relevance and larger reach than ever before.”
Since launching in 2016, PeopleTV has garnered more than two million downloads. Additionally, thus far in 2017, there have been 100 million views of PeopleTV content across all platforms. PeopleTV content on Twitter is the latest collaboration between Twitter and Time Inc. and builds on Time Inc.’s rapid digital video growth which recently reached a record of 1 billion video starts each month.
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